HPV Defense Alliance

MSD is committed to raise awareness for Cervical Cancer and its preventability with HPV vaccines amongst young females. As young females’ life is busy, HPV prevention is not amongst their top priorities. To add to the challenge, the topic of HPV and prescriptive medication are tightly regulated in advertising. Instead of mass social media, we strategically turned to ACGN, as college girls dive into comics ready and share amongst friends. We weaved in HPV-related content into an interesting comic story on Kuaikan through partnership with popular comic IP “Nyx Stay Night”, an adventure with magic and romance. In our collaboration, Nyx and RenXi get into a new challenge to defend the evil boss HPV, our HPV Vaccine is the defense alliance in this adventure. With a relatively small budget, we have created big and effective impact with precision context in reaching our audience.