Hunting the Haunting

In the face of challenges posed by an aging classic and recent box office disappointments, our strategic approach to launching “A Haunting in Venice,” the third installment in Agatha Christie’s series, proved groundbreaking. We tackled the hurdle of market perception by embracing the horror genre, leveraging the Taiwanese market’s affinity for horror films. Our immersive séance experience, seamlessly blending physical and virtual engagement through Instagram’s AR capabilities which could be access anywhere, anytime. Which transformed passive observers into active contributors, intensifying suspense and horror. Results exceeded expectations, with a 3.6x activation rate, 8x CTR in influencer stories, and a 4.7x engagement increase on official social posts. Most importantly, the campaign’s success translated to box office triumph, making it the new release champion in the crucial first week.