Kiss to Catch

The Qixi Festival, tracing its roots in Chinese mythology and romance, We developed an augmented reality game on WeChat called "Kiss to Catch", where players needed to blow kisses to their smartphone cameras to catch falling Moschino bags. Targeting their product line-up of heart-shaped bags, the situation had all the components of a straightforward brand marketing campaign: a suitable occasion, a product that's properly themed, and a target audience that's looking to spend.

The higher they score, the more they can win prizes, which are RMB 500 and RMB 1,000 coupons they can use to purchase Moschino products. The highest scoring player also wins a Moschino bag, increasing social, player board-based gamification on top of the individual player engagement aspect.

Lastly, to promote social media sharing, players can customize Qixi-themed messages after playing to share their scores and invite others to play as well.