L’OREAL PARIS FIRST AR ONLINE LAUNCH CONFERENCE

According to the fast development of ‘Cloud Marketing’ in COVID-19, L’Oréal Paris applied this marketing model to its newly released product — Revitalift Derm Intensives. In this campaign, L’Oréal Paris cooperated with celebrities with huge followings and professionals, and collaborated with T-mall Black Box to launch a new concept of ‘Cloud Releasing’ for the first time. In addition, this campaign held an unprecedented AR unboxing activity, which was participated by tens of thousands of people in hundreds of cities. L’Oréal Paris maximized the volume of the new product through multiple ‘the first time’ concepts, and increased favorability of the brand through immersive interactive experience online. In the end, it ranked No. 1 in terms of T-mall black box beauty sales and new skin care products first launch sales. It even created a new record for T-mall Store live streaming.