L’Oréal Paris IP Crossover IMC Campaign

They like to look for the same kind, but don’t want to be labeled; they pursue being cool while being attracted by the local taste; they do not shy away from the general aesthetics, but also look forward to being recognized by the minority. In the face of such a complex new generation of the main audience of gen-z, we choose to cooperate with the blind box brand PopMart to create sweet, cool, beautiful, and sassy endorsement rabbits for L’Oréal Paris Haircolor. We produced CG animation and limited packaging. We also refreshed consumers ‘ impressions through online virtual vending machines and offline dual experience and brought intuitive sales boosts. During the Double Eleven e-commerce promotion period, the brand won the sales championship for the first time in the competition of the same category.