“Love for him”Innovative Ecommerce Partnership

COVID-19 resurgence hit on the business & lock-down lifted in June has urged us to react in speed to grow Philips' men shaving business. We seized the opportunities on Father's Day and 618 shopping festival & customized a high reaching digital performance & ecommerce collaboration plan uniquely contextual to our audience and brand requirement to influence consumer's intent to purchase.

We were among the first agency to conclude a new JD.com partnership to collaborate in developing the most effective way to apply digital solution via the latest omni-marketing technology platform. This is the FIRST in the market that breaking down walled garden, integrating JD data (Tencent) with WeChat (Alimama) & Douyin (Bytedance) into one holistic data ecosystem & operational model to maximize the business outcomes. This resulted the highest ROI ever for Philips, i.e. >6, successfully recruited 93.3% new consumers and garnered the highest CTR was 6%!