Make everyday and everywhere epic

Our challenge was to drive business growth for S21. In the turbulence of pandemic, we inspired consumers to ‘make everyday epic’ by helping them find the best places to escape, while capturing the moment best with S21. Utilizing real-time social data, we smartly identified, recruited, and directed influencers to produce contents highlight key selling points that resonate audiences. By curating and editing the contents by influencers, we complement global messaging with fit-for-platform, fit-for-market campaign assets. The contents were then broadcasted across digital touchpoints to expand the influences beyond social. With every content leads to the phygital space delivering offline exploration with online content experience, we successfully achieved +9% sales beyond expectation.