McDonald’s Global-first GA4 Predictive Audiences Activation

McDonald's Hong Kong's data exploration and usage journey has not stopped when they reached the climax of DMP usage for the World Cup in 2018. The threat of DMP sun-setting reinforces the exploration of first-party data compilation between McDonald's first-party data assets and Google's advanced data technology, the world's biggest data supplier, in Hong Kong. How could we marry both McDonald's data assets and Google's data technology for reaching even better business results and marketing campaign returns? Embrace McDonald's first-party data and Google's most advanced data technology and platform (Google Analytics 4) to generate a business result that is better than the usage of DMP and pave the road for predictive audience analysis for enhancing the performance of marketing campaigns.