Edison has an Apple watch, an iPad and a MacBook. He does not own any physical notebook and prints less than 10 pages a year – in fact, going paperless is his constant mission for his team. He is a classic fan of QR codes, basically because he likes to scan for everything, from business cards to cashless transactions. Edison believes in team collaboration more than single man contribution. He identifies multiple enablers within the organisation by mobilising their talents to build on an open-source concept working environment, successfully build an integration team transforming change a mind-set of traditional planners to a more integrated planning approach. This is how we digitised agency won in Integrated Agency of the Year at Campaign Asia.