Mercedes-Benz E-Class Launch Campaign

This campaign aims to satisfy the demands of target audience for the new E-class under Mercedes Benz and to change their expectations on vehicle selection from business /home use to more self-value realization

During the pre-sale, the idea combines with the “E” element of the eye chart that can be seen everywhere to output series of creative assets such as beauty shots and social clips, as well as peripheral souvenirs such as hoodie, which has narrowed the distance with consumers and shaped a new generation of E-Class and stimulates their purchasing desire; During the launch and the sustaining campaign, 4 KOLS from different fields were invited to tell their experience of the “space” in the car, so as to satisfy consumers’ sense of identity

This campaign successfully triggered a new perception and appreciation of the new E-class and cultivated potential consumers.