Mobil 1 Go Societal

Raise brand awareness and preference: Reach the emotional resonance of consumers through "in-depth stories" content bonding, conveying the brand message of "breakthrough forward".

To enable meaningful interactions with consumers through emotional storytelling that is close to their daily lives and via voices they love under the theme of #Heart, With No Limits. In the spirit of "Breakthrough", the results of the campaign was a true breakthrough for Mobil 1.

Nearly 80% of consumers were able to perceive Mobil 1's spirit of continuous breakthroughs and agree that Mobil 1 is a brand that can help them to achieve fulfillment in life after seeing the campaign; an increase from 23% to 80%, a growth rate of 247%.