Pepsi With Meal 2022 Creative Platform

It is always a challenge for drink brands to be different and meaningful in the meal occasion. This year, Pepsi decided not to follow the usual routine as find the perfect food to pair with; instead, the "Tasty with Meal" platform is developed, responding to young people's unchanged DNA of exploring new tastes. The creative idea digged deep into the TOP 10 food that young people want to try while without enough courage, selecting 5 most resonant contents to create a series of social videos. With the familiar and fuzzy taste of Pepsi, the brand encourages young people to try all the food you don't dare to eat, making Pepsi top of mind and creating a huge buzz and discussion on social channels.