Promise x Lollytalk Cheerleading Campaign

In the dynamic realm of financial marketing, the brand had to tackle broadening its audience reach while maintaining the credibility of its intended demographic. To overcome this barrier, media, and creative agencies joined to develop a Full Funnel campaign to boost customer engagement and connection with the brand, reaffirm the brand’s dedication, and raise brand awareness and preference among prospective consumers. To accomplish Promise’s ultimate commercial objectives, the campaign sought to maximize performance across channels and make well-informed decisions by applying a strategic approach and leveraging data and insights.

The campaign expanded the audience pool by continuously innovating the Promise business model and leveraging data and insights, solidifying the long-term partnership between the client and the agency responsible for the full funnel planning. This case is a testament to the power of data-driven marketing and its ability to drive business results in the financial industry.