Qualcomm “Discover the Endemic Species of China”

To increase visibility and relevance of Snapdragon's technical innovation among industry stakeholders and end users, Qualcomm came up with a pioneering idea: Filming a documentary with resolution surpassing motion picture standards in the absence of professional cameras — only with Sapdragon-installed smartphones.

Partnering with China National Geography and CCTV Mobile, Qualcomm launched documentary series Discovering China's Endemic Species as well as spinoff livestream "China My Home", inviting viewers to experience China's surreally beautiful while sending the message that everyone can be a master photographer through Sapdragon technology. The documentary series and the livestream made Sapdragon chips truly "seen" in front of a massive audience who were previously unaware of its existence, but also led to an exponential B2B business growth among its OEM partners.