Ralph Lauren Drives E-Commerce Success Through SEO/SEM Strategy

“Fashion label Ralph Lauren Hong Kong launched its e-commerce site in 2020 to drive online sales during the height of the pandemic. However, as a new website, traffic was severely limited as a result of low search visibility and high competition from other Ralph Lauren websites and e-commerce platforms, impacting overall online sales performance.

We worked with Ralph Lauren to devise a long-term website and digital strategy, utilising various SEO and SEM strategies to increase the site’s search visibility by strengthening its site authority and maximising impression share on Google.

Our always-on SEO and SEM strategies successfully drove YoY organic traffic growth and sales conversion growth on their online store.”