Reshaping the New Art Tech Experience

For decades, Hong Kong was derided as a "cultural desert". With M+, HK now boasts an array of platforms for arts lovers. But still, many were yet to warm up to art appreciation.

As a market leader in consumer technology, CSL Mobile, has always been supportive in enriching people's lives through latest technology. While most use technology as part of their daily lives, it's easy to overlook the myriad of opportunities for art and the richness that flows through their circuits. CSL Mobile jumped on this opportunity to bridge the gap.

Using its revolutionary technology, "csl. 5G Lens App", CSL enable users to recreate Yayoi's iconic pumpkins at five naturalesque locations to echo the artist's connections with nature while breaking physical barriers.

The campaign was a success, earning high publicity, increasing csl.5G Lens App usage and connecting people to arts.