Say Goodbye to the Tragedy of Life

This's a comedy festival that give consumers a little positive "pick me-up". Post-pandemic, consumers are still under great stress and psychological pressure. In e-commerce, consumption mentality has also scaled back with the social and business outlook is starting to look more and more pessimistic.

In order to help people find an emotional outlet, Bosch cooperated with "The Super Sketch Show 2" to co-create a comedy micro-variety show, adapting four classic tragedies. However, with the emergence of Bosch products, each story ends with comedy! On this Double 11, we no longer call for just "buy, buy, buy", but hope to entertain the public with humor so they can say goodbye to the tragedy of life.

Whether life is a tragedy or comedy, we hope that people can face it optimistically and live at ease! This successfully triggered a new perception and appreciation of Bosch, and cultivated potential consumers of our products.