Sheraton – Celebrate the Community

“In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travellers and locals alike to celebrate the return of communities, interacting and creating richer connections.

The campaign created a captivating video starring popular Chinese actress and singer Myolie Wu to share the message of hope, following with series of digital activations and immersive events to capture the moments of connection and shared experience with like-minded travellers and guests.

By launching immersive integrated activations and a captivating video starring popular Chinese actress and singer Myolie Wu to capture the moments of connection and shared experiences with like-minded guests, the campaign has eventually generated 8 times return in total cost and achieved outstanding performance in both awareness and engagement, exceeding target by 17% in terms of impression, 66% for clicks and 53% for CTR.”