Skittles – Absurd Island

One of the world’s most iconic soft candy brands for its “absurd” humor, Skittles is committed to providing consumers with escape from reality. With Chinese people longing for an escape as life falls into routine and living pressure mounts up, Skittles provided a holistic experience that allows consumers to escape to, from online to offline. An immersive virtual experience within the Absurd Island allows you to not only enjoy the absurd fun, but also have Skittles delivered to you immediately, thanks to a fitting collaboration with Meituan. The campaign achieved massive exposure and record-breaking engagement, which translated into substantial sales uplift.