Sprite Cools Down China’s Hottest Summer

The relevance of Sprite's new brand proposition "Heat Happens, Stay Cool" to Chinese consumers was supercharged by using data signals to precisely reach consumers on their mobile devices during moments of mental and physical 'heat'. We developed one of the most ambitious, data-enabled, contextually-relevant campaigns that successfully realized not only 'right person – right place – right time' but also 'right message' with creative tailored to each heat moment and mobile touchpoint. We kept millions of consumers cool this summer as more relevant and timelier mobile-based activations drove higher consumer engagement leading to outstanding media results as well as brand and sales growth.