The master behind working mom’s life issues

Although the Internet is developing so fast, there are millions of moms still worry about homework-help. Mothers are burdened with heavy housework and limited leisure time. Zuoyebang how to reach the core target audience? And then enhance the awareness and usage?It has three approach to achieve a “point to point” precise scene marketing. Firstly, It aimed at the biggest problem that moms need to solve in their lives: homework-help. Secondly, it leverage the most popular program 《The man who dose the housework》 which has 63% of the audience who are married women with children. Thirdly, it aimed to the real-life issue of celebrities who are suffering from the homework-help. Zuoyebang provided the best solution to figure out mother’s issues through scene marketing which can establish the preference and trustworthiness.