The One Google Project: Exporters’ Anchor During Uncertainty

As COVID-19 caused a dramatic impact on China’s exporters, Google played its role in supporting export businesses. While establishing Google’s position as exporters’ key partner, increasing brand affinity, and inviting more engagement with Google products, Google partnered with China’s leading knowledge app, Zhihu, to commit to a platform and develop a full-funnel experience for users and create the ultimate B2B and B2C knowledge bank for businesses looking to survive and grow out of the pandemic.

Collaborating with business professionals, creating audience tags, and running A/B testing, the campaign achieved over 1.6 million visits on content hub and over 11,000 participants in B2B training courses.