#WITH UT Collaborative MV

UNIQLO UT, which once held a leading position in the T-shirt market but gradually lost its competitive edge, plans to launch a series of new UT designs in 2023. They hope to boost sales and regain their leadership position in the UT market.

We collaborated with singer Julia Wu to create “WITH UT”, a song celebrating classic culture, and engaged UT fans across Taiwan to co-create a frame-by-frame music video, reviving graphic tees charm nationwide!

We designed unique gestures for each culture, breaking them down into 1600 individual frames. Fans could participate by selecting a frame on the website and capturing a photo with their smartphones, becoming part of the music. In the end, We collected and edited the photos, removed backgrounds, and connected them into a frame-by-frame music video spanning all of Taiwan.