A data-driven program to turn foodpanda into “fitpanda”

In order to increase foodpanda's active users and make constant business growth, our core approach is centered on foodpanda's key advantage – its high installation rate.

According to the time consumers have not placed orders, their order frequency, and order amount, they are classified into 3 groups, the combination of product and promotion displayed to consumers will be based on their segmentation group. By doing so, we can reignite the interest and usage amount among inactive and lapsed users.

In sum, our tailor-made fitness program for foodpanda has successfully turned its data into business opportunities and positive results (as well as post-campaign results), indicating that this was not just a one-time effect.