Dalton Zheng believes that integration is replacing single service and innovation is restructuring tradition. Consulting, tech and Internet companies keep challenging the industry. This new age of complex platforms, always-on connection and constantly changing consumer preferences requires a new kind of agency that can provide 'consumer-centric, data-enabled and content-targeted' integrated service to reach every aspect of consumers digital life.
Zheng led LEO Digital to unveil its "Reshape Communications" strategy, the core of which is a "Digital-Driven Business Transformation" integrated service model. LEO Digital innovatively moved forward to lengthen upstream and downstream industry chain to effectively combining business consulting & digital data, product R&D, package design, digital-driven creative & media, social content, interactive entertainment IP, short videos, new retail, social e-commerce and private traffic to achieve a "1+1>2 effect". The new model will maximize the effectiveness of marketing and energize our clients to achieve win-win in both communications and business.