Dalton Zheng

Dalton Zheng believes that integration is replacing single service and innovation is restructuring tradition. Consulting, tech and Internet companies keep challenging the industry. This new age of complex platforms, always-on connection and constantly changing consumer preferences requires a new kind of agency that can provide 'consumer-centric, data-enabled and content-targeted' integrated service to reach every aspect of consumers digital life.

Zheng led LEO Digital to unveil its "Reshape Communications" strategy, the core of which is a "Digital-Driven Business Transformation" integrated service model. LEO Digital innovatively moved forward to lengthen upstream and downstream industry chain to effectively combining business consulting & digital data, product R&D, package design, digital-driven creative & media, social content, interactive entertainment IP, short videos, new retail, social e-commerce and private traffic to achieve a "1+1>2 effect". The new model will maximize the effectiveness of marketing and energize our clients to achieve win-win in both communications and business.