Porsche Delivery Experience

The Porsche Delivery Experience Assistant is a WeChat Mini Program that allows customers to choose their preferred way of receiving their newly purchased Porsche; From a party with family & friends to a spectacular flower arrangement to a driving lesson on a real racetrack – Porsche makes this moment special by offering a variety of delivery formats via a digital app.

Nevertheless, the app is also a tool for the staff at the dealerships to precisely plan and efficiently carry out each handover, taking into account the specific resource, capacity and bandwidth situation at the dealership. As a result, the app fulfills several purposes at once: It satisfies a customer need for an individual buying experience and, on the other hand, increases the retailer's efficiency. It also opens up new sources of income for Porsche through more individual, fee-based delivery service offerings.