Unlock the Power of Data

In a world where data is all around us, it can be difficult to make sense of it all. Considered to be the most valuable resource, data when harnessed properly can serve as an incredible tool that can help companies achieve real business results. That notion was at the core of the collaboration between South China Morning Post (SCMP), Matterkind and The Trade Desk.

In its quest to acquire new readers, SCMP wanted to collaborate with partners that would understand how to turn our invaluable first-party data into actionable insights that would achieve its business objectives. From the onset, Matterkind and The Trade Desk stepped in to fully understand SCMP’s goals and challenges, but, more importantly, design an effective, modern solution to address those challenges.

The result was a one-of-a-kind, custom data-driven solution using artificial intelligence that enables effective media campaigns, targeting prospective SCMP readers.