Who is it that would need MDS!

We all know that human has limitation, such as limited in time and computation. To make our work more efficiency, we need helps from technology. In this complex data-centric case, we utilized different kinds of technologies throughout the whole campaign, including data integration, video generation, media planning and programmatic optimization. Using technologies as our servants, we successfully digested numerous data and produced personalizing video content, then have them being delivered and optimized in real time. Ultimately, we have accomplished the missions of this campaign, gained business back for McDonald's Delivery Service, and brought out interest of consumers to our service.