Yahoo! Dare to Market

“Third-party cookies are going to vanish. Brand marketers will be unable to target audiences, place personalized ads, or track and evaluate results.
How can we arouse the crisis awareness of marketers while facing these impending marketing disruptions?
To awaken the marketers’ sense of crisis of Cookieless with the “marketing 4 demons”:
INVISIBLE DIVA, disappearing the consumer invisibly
FACELESS MAN, blurring consumer profiles
CRAZY HACKER, exposing consumers’ personal information
GIANT BLOCKER, restricting O2O ads connection
Launch Taiwan’s first immersive experience 2.0 online event
Integrate the virtual production with “The Last Cookie” Web AR
Be fearless of the Cookieless chaos alongside marketers.”