In China, 2020 saw nearly three quarters of adults eating healthier, with countless F&B brands launching a variety of organic products. However, the organic products category is new and poorly understood. Yili needed to promote its organic milk beverage, Satine, while demonstrating the benefits of living an organic lifestyle.
To promote Yili’s organic milk beverage, Satine, and the benefits of an organic lifestyle, we created China’s first ever Organic Hub, both off and online, in partnership with China’s trendiest bookstore chain, Yanjiyou. To create the ultimate in-store experience, Satine harnessed the power of the body’s full senses, allowing consumers to immerse themselves into a truly organic lifestyle experience.