YouTube: #GiveThanksWithMe

Thanks to the tireless work of frontline workers, Taiwan kept operating as usual during COVID19. To deliver the ultimate appreciation to Taiwan’s COVID heroes, YouTube partnered with Taiwan’s top creators to create the ultimate appreciation content. YouTube pushed the Creators’ videos with on-platform placements, driving their visibility, while creating the ultimate #GiveThanksWithMe playlist – which was broadcast Taiwan-wide to maximize the campaign influence. YouTube also stitched together all of the work to create the #GiveThanksWithMe mashup video, pushing it with masthead ads to reach all audiences across Taiwan. As a result, the campaign achieved 100K Views of the 5 original videos, over 2.9 million Views on mashup video and over 88.4 million impressions on mashup video.