Nominees-en Category: Digital Media Owners Awards

面对2020年特殊疫情时期，爱奇艺电影行业内首创【古早录像厅-万人线上云观影】互动新玩法。活动联合微博电影打造线上社群“情人节虚拟影院”预热，后续通过爱奇艺线上电影院的观影仪式感营造，结合爱奇艺高品质的经典口碑电影，线上万人云聚会看电影直播的创新互动模式，真正实现了垂直渗透全国的年轻影迷群体。

The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC. iClick Interactive, an independent online marketing and enterprise data solutions partner, came as a natural partner to help Blueair by undertaking a programmatic cross-channel advertising approach through its unified data platform.

Imbued with omnichannel capabilities and supported by extensive dataset covering over 98% of Chinese netizens, iClick leveraged its proprietary marketing technology platform to help Blueair obtain a deeper understanding of their audiences through real-time data analysis with cutting-edge technologies covering iClick’s ground-breaking products – iAudience, iAccess and iNsights, reaching their target audience in an omni-channel manner across different media. As a result, Blueair achieved a significant increase in website visitors by 297%. The store locator page view also surged by 236%.