The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air puriﬁers to expand their business massively across APAC. iClick Interactive, an independent online marketing and enterprise data solutions partner, came as a natural partner to help Blueair by undertaking a programmatic cross-channel advertising approach through its unified data platform.
Imbued with omnichannel capabilities and supported by extensive dataset covering over 98% of Chinese netizens, iClick leveraged its proprietary marketing technology platform to help Blueair obtain a deeper understanding of their audiences through real-time data analysis with cutting-edge technologies covering iClick’s ground-breaking products – iAudience, iAccess and iNsights, reaching their target audience in an omni-channel manner across different media. As a result, Blueair achieved a significant increase in website visitors by 297%. The store locator page view also surged by 236%.