Nominees-en Category: Digital Media Owners Awards

Mars wants to drive greater effectiveness from their media investment by better use of data and digital engagement. More specifically, in this example, Mars wanted to expand their target audience and encourage existing customers to purchase more frequently by maximizing top-of-mind awareness close to the time of purchase. We identified a unique opportunity to use data and CTV in this campaign. In Taiwan, there is a unique system relating to purchase receipts. Every time a person purchases goods, they get a receipt. we leverage the purchase data to identify potential ones.

The campaign achieved strong results. 96% completion rate, which is 1.07x higher than the benchmark (90%). The brand lift study also indicated a 25% increase in likability and a 12% rise in purchase intent among those who saw the ad.

CK是有五十多年历史的时尚品牌。我们需要帮助CK找到一种新的表达sexy的年轻化方式，作为新一代潮流引领者而成长。

获取年轻人对品牌的认同感，是赢得时尚潮奢用户的关键！我们通过对年轻人的洞察发现，他们喜欢表达自己，尤其在他们的兴趣的圈层中、在虚拟的世界里，希望表现自己更闪亮的一面。我们将此作为此次传播策略的核心

To promote Yahoo TV's "Virtual Production" with campaign thinking that triggers talkability, and encourages brands marketer to use it.

We present them Yahoo TV Metaverse co-creation lab, to challenges the limitations of virtual production, by inviting various brand marketing people to the studio for an immersive experience, and feel its attraction. We completed 3 brand presentations within 8 hrs., by using live draw to determine the topic. Using the 1200 different combinations, we were able to produce everything on air, no post production work necessary. The execution drew praise and notice within the industry and brought in numerous new collaborations.