F23 JWBL Brand rejuvenation IMC campaign

In order to achieve the brand rejuvenation for Johnnie Walker Black Label in Mainland China, the campaign focused on the insights and drinking preferences of young consumers under the theme of “黑牌很棒”(Black Label is Awesome) to empower JWBL Highball as a positive symbol. It leveraged the influence of the celebrity via creative visual assets, livestreaming, GWP production etc. and cooperated with KOLs across fields and the sporty circle to communicate on Douyin, Red, WeChat and Weibo platforms with diversified contents. The campaign successfully gets a great performance on marketing communication result and the followers increase of official accounts.

GP Batteries Extra Playtime Campaign

碱性电池在生活中容易被忽视但又至关重要,GP超霸电池以“畅玩来电用超霸”为核心沟通主张,借碱性产品线全面升级之际,构建全方位场景营销矩阵,通过跨平台、跨界深耕不同场景,成功抢占中国内地年轻用户心智,实现了12亿级曝光,170%的销售增长,助力GP超霸强势出圈,打造碱性电池行业的创新典范。