Nominees-en Category: Media Awards

Virtual production is the most advanced technology in filmmaking and often used in top-tier projects. It’s a new approach that takes away post-production hassles, and allows filmmakers to revolutionize their filming process.

Yahoo TV collaborated with MoonShine Production and integrated both most advanced technologies to create ” Virtual Production 2.0 ” . The production revolution will be our immersive and B2B solution to enhance Yahoo TV immersive leading position in Taiwan.

Ｗe are the pioneer to adopt virtual production 2.0 in annual mega event： Yahoo DSP Fearless Summit. This event includes 50-min DSP/cookieless speeches and a 20-min charity concert for the disadvantaged affected by COVID.

After the virtual summit, 94.3% of attendees agree Yahoo TV is leading in advanced AR production. “ Yahoo shows unparalleled ambition in immersive technology ” Chris Chen, the CMO from ezTravel said.

Engaging users means engaging their senses. Combining the visual quality of a gaming engine with real samples and powerful sound lets users experience the iconic SUV with more than just the eye. The new form of user experience is multi-sensory – emotionalizing users on their journey to their individual car. 3D-printed parts to get a feeling about shape and material invite the user to interact with more than just the screen, allowing for direct interaction via RFID. Visual feedback works both ways, with built-in LEDs highlighting possible choices or syncing with the chosen ambient light color. The iconic sound of the SUV adds an acoustic level – goosebumps guaranteed. In the G-Box, we united gaming engine based car configurator with other physical and digital core technologies, such as WeChat-Miniprogram, to extend the customer interaction beyond the showroom with shareable and personalized content. Making it a fully connected multi-sensory experience.

“Yahoo TV and Institute for Information Industry (III) collaborate on the Virtual Dance Championship during 2021 Digital Taipei event. Yahoo TV is known for immersive content. Producing materials that fuse virtuality and reality.

We use VRoid Studio to create each performers’ avatar. VICON’s optical camera to capture their performances. And Unreal engine to optimize virtual characters’ physics and shading. We also enhance the experience with our AR live projection.

Our event coincides with the release of Metaverse concept, attracting many performers that want a virtual avatar of their own. Our show became the highlight of the exhibition and was the fist virtual performance competition set in Metaverse ever in TW.”

Virtual production is the most advanced technology in filmmaking and often used in top-tier projects. It’s a new approach that takes away post-production hassles, and allows filmmakers to revolutionize their filming process

Yahoo TV collaborated with MoonShine Production and integrated both most advanced technologies to create “Virtual Production 2.0” . The production revolution will be our immersive and B2B solution to enhance Yahoo TV immersive leading position in Taiwan

Ｗe are the pioneer to adopt virtual production 2.0 in annual mega event： Yahoo DSP Fearless Summit. This event includes 50-min DSP/cookieless speeches and a 20-min charity concert for the disadvantaged affected by COVID.

After the virtual summit, 94.3% of attendees agree Yahoo TV is leading in advanced AR production. “ Yahoo shows unparalleled ambition in immersive technology ” Chris Chen, the CMO from ezTravel said.

“As industries have been on a road to recovery in China, Music Festivals have been witnessing a series of cancellations due to country’s control of Covid. Up-and-coming musicians were losing a major platform for exposure. As 2021 was coming to an end, another outbreak of Covid in country put the New Year’s Celebration at stake for not only musicians but all those who were ready to celebrate and welcome 2022.
Jägermeister, an alcohol brand rooted in its support for Gen Z subculture communities across China through offline experiences, was also losing connection with their target audience as a ramification of the closure of music festivals and offline events.
#SaveTheNewJä showcases a simple but bold idea that radically Saved the New Year for youths across China with one single event through livestream and personal engagement, but also returning to musicians one thing they yearned for the most, a stage.”

“For Snickers Study buddy campaign, we had identified the greatest driver of growth would come from high school students and teenager families, to break Snickers stagnant penetration.

We broke the loneliness of self study and made exam prep fun again! Instead of choosing study or pleasure we combined the two!

Partnering with number one youth platform Billibili, Snickers created China’s first “24 hr exam preparation challenge” offering a completely different exam preparation experience – KOL led challenges, support and answering those all-important tough exam questions! through livestream.

We entertained and prepared over 1.29 million students, representing 11% of all gaokao students, received more then 30,000 “bullet comments” on screen and drove significant offtake growth. More importantly we creatd a whole new generation of snickers lovers!”