Digital is disrupting businesses and brands globally, but more so in China. It has altered what and how a business sells to people by changing the dynamics of the traditional customer/brand relationship and introducing new channels. In an increasingly commoditised product and service environment, it is harder than ever for businesses and brands to stand out, and to engage and retain consumers.
Isobar China Group’s goal is to be the leading Brand Commerce Agency that delivers digital transformation – by creatively unlocking the digital potential of organisations to transform businesses, brands and people’s lives.
To deliver digital transformation through 4 services pillars:
1. Data & Intelligence-lead Brand Commerce Consulting: defining consumers’ pain points and brands’ unmet needs.
2. Digital Marketing, powered by Innovation: Building brand stories and experiences through technology.
3. Digital Ecosystems: Constructing holistic systems that define businesses and brands.
4. Digital Products: Creating new offerings that generate value.
“Founded in 2014, LEO Digital Network (LDN) expanded quickly through mergers-and-acquisition to include 12 subsidiaries in just 3 years, with the vision to become the world’s leading digital network. The network is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou and Nanjing. It now has brought together over 1500 professionals from various backgrounds organized across four business units: Amber Group, arkr GROUP, LDN Media Group and LDN Diversified Group.
LDN, as the first local agency network, unveiled its “Reshape Communications” strategy, the core of which is to create a “Digital-Driven Business Transformation” integrated service model that are consumer-centric, data-enabled and content-targeted, effectively combining digital strategy & data, digital creative, digital media, internet traffic, smart TV, social & entertainment content and e-commerce to provide closed loop holistic digital transformation solutions and achieve a “1+1>2 effect”.
Shortly after its founding, in 2017 LDN went from 0 to #1 media attention, #1 awards wins and #1 market value compared to 10 key competitors in China. Also, LDN as the only local agency network got shortlisted of Campaign Asia’s Agency of the Year “Greater China Integrated Agency of the Year”, and awarded Effie Greater China’s “Effective Agency Network TOP 10” for 3 consecutive years.”