Nominees-en Category: People Brand Awards

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Isobar China Group

Digital is disrupting businesses and brands globally, but more so in China. It has altered what and how a business sells to people by changing the dynamics of the traditional customer/brand relationship and introducing new channels. In an increasingly commoditised product and service environment, it is harder than ever for businesses and brands to stand out, and to engage and retain consumers.

Isobar China Group’s goal is to be the leading Brand Commerce Agency that delivers digital transformation – by creatively unlocking the digital potential of organisations to transform businesses, brands and people’s lives.

To deliver digital transformation through 4 services pillars:

1. Data & Intelligence-lead Brand Commerce Consulting: defining consumers’ pain points and brands’ unmet needs.

2. Digital Marketing, powered by Innovation: Building brand stories and experiences through technology.

3. Digital Ecosystems: Constructing holistic systems that define businesses and brands.

4. Digital Products: Creating new offerings that generate value.

LEO Digital Network

“Founded in 2014, LEO Digital Network (LDN) expanded quickly through mergers-and-acquisition to include 12 subsidiaries in just 3 years, with the vision to become the world’s leading digital network. The network is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou and Nanjing. It now has brought together over 1500 professionals from various backgrounds organized across four business units: Amber Group, arkr GROUP, LDN Media Group and LDN Diversified Group.

LDN, as the first local agency network, unveiled its “Reshape Communications” strategy, the core of which is to create a “Digital-Driven Business Transformation” integrated service model that are consumer-centric, data-enabled and content-targeted, effectively combining digital strategy & data, digital creative, digital media, internet traffic, smart TV, social & entertainment content and e-commerce to provide closed loop holistic digital transformation solutions and achieve a “1+1>2 effect”.

Shortly after its founding, in 2017 LDN went from 0 to #1 media attention, #1 awards wins and #1 market value compared to 10 key competitors in China. Also, LDN as the only local agency network got shortlisted of Campaign Asia’s Agency of the Year “Greater China Integrated Agency of the Year”, and awarded Effie Greater China’s “Effective Agency Network TOP 10” for 3 consecutive years.”

iQIYI

2017年，爱奇艺市场部通过猕猴桃音乐节、夏日青春漾、校园渠道、粉丝运营、新媒体尝试等一系列举措，持续优化中国及华语地区年轻人的娱乐体验，不断强化VIP会员荣誉感，持续打造更好服务中国及华语地区年轻人的娱乐品牌。通过基于爆款娱乐IP的与年轻人互动的方式，爱奇艺正引领着中国的娱乐营销趋势和年轻人流行文化，并获得中国权威商业媒体36氪颁发的“2017新商业100年度榜-年度品牌”，以及文娱媒体三声颁发的“年度最具影响力公司奖”等奖项。