Allyes Group



Amber China

Founded in 2005, Amber China was built into one of the industry’s most successful local Chinese digital integrated agencies. The organization has 2 offices in Shanghai and Beijing, with 180 professionals specialised in various fields. Amber China was praised by as one of China’s “Hottest Digital Agencies”, becoming the 1st local Chinese agency to be awarded as LIA’s “Independent Agency of the Year” Black Statue, Campaign Asia’s AOY “China Digital Agency of the Year”, Effie Greater China’s “Effective Agency TOP 10” for 3 consecutive years, Shanghai International Advertising Awards ‘Creative Agency of the Year’, and grabbed trophies from CANNES LIONS, LIA, D&AD, CLIO, AD STARS, ADFEST, SPIKES ASIA, ONE SHOW, CHINA 4A, etc.

Amber China as the first ad agency, unveiled its ‘Reshape Communications’ strategy in 2018 and innovatively moved forward to lengthen upstream and downstream industry chain to provide a “Digital-Driven Business Transformation” integrated service model. With the outstanding creative strength, digital-driven IMC capacities and innovative business models, Amber China became the #1 local Chinese agency that gained the most media attention and international awards in 2018 and fostered innovation across the entire industry.

Marketing Department

2018年至今,在爱奇艺市场部高级副总裁陈宏嘉先生的带领下,爱奇艺市场部通过猕猴桃音乐节、夏日青春漾、校园渠道、粉丝运营、新媒体尝试等一系列举措,持续优化华语地区乃至全球的年轻人的娱乐体验。18年至今,爱奇艺市场部打造出《偶像练习生》 《延禧攻略》 《热血街舞团》《中国新说唱》 《原生之罪》《青春有你》等一系列剧综打造花式营销模式,使他们成为2018年至今,内容市场上的最头部IP。

Amber Liu

He led Amber China to become #1 local Chinese agency that gained the most media attention and international awards in 2018, fostering innovation across the entire industry. Amber Liu was a Campaign Asia’s “40 Under 40”, Digital A-List and “Digital Marketer of the Year” winner, being awarded China 4A Awards’ “Best CEO of the Year” and China Advertising Awards’ “Digital Person of the Year”. He was also invited to be Cannes Mobile Lions judge as the youngest local Chinese creative.

Fiona Wang

王雯(Fiona WANG)是一位拥有海外求学背景和多年海外工作经验的专业人士。进入数字营销领域之后,专注于企业市场定位、品牌建设、公共关系维护与管理等重要工作。尤其擅长品牌管理、多媒体传播和数字媒体的整合营销经验。


Anthony Lau

As the strategy lead of OMD Hong Kong, Anthony Lau leads a team of 8 people that is responsible for the strategic output of OMD HK’s client portfolio.

Working in close collaboration with the research team and reporting to OMD HK’s CEO, Anthony ensures that his team oversees the entire spectrum of the strategy function – ideation, business & communication planning, media innovation, and integration. Anthony also heads OMD HK’s training effort and is a key contributor on people development projects. Anthony started by reinventing the agency’s workflow. Namely “purposeful innovation”, he advocated an insight centric planning approach. By combining social insights and data analytics, the model looks for a closer relationship between evolving consumer behavior and business performances, hence coming up with strategy and executions that directly address more business issues. He has successfully helped clients adapt to ever-changing consumer behavior.