The master behind working mom’s life issues

Although the Internet is developing so fast, there are millions of moms still worry about homework-help. Mothers are burdened with heavy housework and limited leisure time. Zuoyebang how to reach the core target audience? And then enhance the awareness and usage?It has three approach to achieve a “point to point” precise scene marketing. Firstly, It aimed at the biggest problem that moms need to solve in their lives: homework-help. Secondly, it leverage the most popular program 《The man who dose the housework》 which has 63% of the audience who are married women with children. Thirdly, it aimed to the real-life issue of celebrities who are suffering from the homework-help. Zuoyebang provided the best solution to figure out mother’s issues through scene marketing which can establish the preference and trustworthiness.

Travel with Yunnan Friend, it’s unimpeded.

疫情之后的文旅推广势在必行!云南旅游形象在大众心中早已埋了根,如何将云南全新旅游形象智慧化、特色化、国际化、高端化让用户有所认知也是一个全新的命题。整个campaign通过不同的创意、媒介传播形式,精准瞄准和洞察人群,进行云南旅游形象教育,并衔接游云南app产品,让用户深刻的认知到,要旅游-去云南-去了云南用“游云南”!

The Lost Treasure

作为新旅局目标受众之一,90后个性多面,喜欢尝试各种新鲜有趣的事物。其中,剧本杀近年成为90后社交新宠。谨此,新旅局于2020年12月携手剧本杀APP我是谜,创意推出业内首部旅游局定制线上剧本杀《狮落的宝藏》,让消费者在解密时领略狮城魅力。此外,更邀请游戏直播头部玩家现场演绎,在“云端”重新感受新加坡的无限可能。

Experience the Immersive Journey to Australia in 8D

While most overseas tourism board had suspended their China advertising activities or tapping into live streaming to engage with travellers, Tourism Australia took a different approach to inspire High Value Travelers to keep Australian top of mind through an immersive video, 8D, that will transport the viewers into the heart of Australia’s most breathtaking destinations via engaging Chinese social platforms.

Through native ads on Mafengwo, Ctrip, and Douyin, KOL content cooperation, and PR event, the experience of the 8D effect is fully maximized. The unique visitors on Aus.cn has increased 3165% during the campaign period, TA’s Douyin follower has increased 50 times, and the 110 PR clippings generated RMB 3.6Mil worth of advertorial.

Despite facing hurdles, TA triumphed by getting the message across while facilitating users to find out more on Australia and gain more followers on their owned and earned social platforms.