The master behind working mom’s life issues

Although the Internet is developing so fast, there are millions of moms still worry about homework-help. Mothers are burdened with heavy housework and limited leisure time. Zuoyebang how to reach the core target audience? And then enhance the awareness and usage?It has three approach to achieve a “point to point” precise scene marketing. Firstly, It aimed at the biggest problem that moms need to solve in their lives: homework-help. Secondly, it leverage the most popular program 《The man who dose the housework》 which has 63% of the audience who are married women with children. Thirdly, it aimed to the real-life issue of celebrities who are suffering from the homework-help. Zuoyebang provided the best solution to figure out mother’s issues through scene marketing which can establish the preference and trustworthiness.

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The Lost Treasure


Experience the Immersive Journey to Australia in 8D

While most overseas tourism board had suspended their China advertising activities or tapping into live streaming to engage with travellers, Tourism Australia took a different approach to inspire High Value Travelers to keep Australian top of mind through an immersive video, 8D, that will transport the viewers into the heart of Australia’s most breathtaking destinations via engaging Chinese social platforms.

Through native ads on Mafengwo, Ctrip, and Douyin, KOL content cooperation, and PR event, the experience of the 8D effect is fully maximized. The unique visitors on has increased 3165% during the campaign period, TA’s Douyin follower has increased 50 times, and the 110 PR clippings generated RMB 3.6Mil worth of advertorial.

Despite facing hurdles, TA triumphed by getting the message across while facilitating users to find out more on Australia and gain more followers on their owned and earned social platforms.