Sync With Lover

“Enjoy sex” is Durex’s consistent message to Taiwanese consumers. The powerful product brings physical pleasure to couples but can’t provide Taiwanese with the ultimate pleasure of emotional connection.

Through the “Sync with Lover” , Durex encourages couples to share their sexual preferences. As couples gain a deeper understanding of each other, Durex showcases the thinness and lubrication of its products, offering an ultimate physically and emotionally connected sexual experience.

Durex liberates the shyness of Taiwanese people, successfully elevating the joy of sexual pleasure from the physical aspect to the brand that offers enjoyment in both body and soul.