A101. Best AI Driven Campaign (New)

Bupa (Asia) Limited’s “Together For Your Health” campaign redefined the insurance experience by launching a proactive, 24/7 AI-powered health app . By integrating Vision AI and Predictive Analytics natively into the app’s user journey, we successfully bridged the gap between insurance data and daily wellness habits. The app introduced AI HealthShot for 30-second vital scanning and AI Fit PT for real-time motion coaching, effectively removing manual data-entry barriers. Furthermore, we executed the market’s first Biometric Palm-Scan clinic arrival system, seamlessly connecting digital app profiles with physical care. These AI-driven innovations achieved massive scale, expanding our registered app community to over 200,000 members—a 2.8x expansion driven by a 152% YoY increase in new registrations. With a 15% stickiness rate and a 48% app referral rate, the campaign successfully transitioned Bupa from a reactive insurer into a mainstream health partner.