A101. Best AI Driven Campaign (New)

In 2025, to cut through a highly saturated snack market, LOTTE Koala’s March launched its English Edition alongside Koala’s F”ai”ry Tales—an innovative, AIGC-driven campaign. By simply scanning five randomly selected cookies, consumers engaged an AI engine that instantly generated a one-of-a-kind illustrated storybook.

This AI-centric strategy did more than drive unprecedented user engagement and enhance the digital-to-physical UX; it addressed a pressing cultural crisis. As short-form videos erode active thinking and imagination, our campaign transformed an everyday snacking moment into a modern antidote. We utilized AI not just for novelty, but to foster meaningful parent-child connection and interactive learning. By seamlessly bridging the physical product with personalized digital content, this AI-driven solution successfully captured our target audience and achieved measurable market breakthrough.