S01. Beauty, Cosmetics and Personal Care

In September 2025, Pantene launched the Peptide Bio-Shot Hair Mask, powered by the breakthrough 3A Peptide Complex—the first-ever 3A peptide technology in haircare. Its scientists selected the peptide from 10,000 options for deep penetration into the hair core. This also marked the first use of fluorescence-lifetime imaging, with A*STAR, to measure cortex-level hair health.

To celebrate, Pantene held “Pantene Miracle Night 2.0,” an immersive science-led event at Shanghai’s landmark Shang Sheng Xin Suo. Blending medical credibility with emotional storytelling, the experience became a public ritual of repair. Guests enjoyed personalized diagnostics, a Nobel-backed expert panel reveal, and a live demo with ambassador Deng Wei showcasing the deep-penetration technology. Livestreamed on Tmall to millions, the event drove unprecedented buzz, reinforced Pantene’s scientific authority, and delivered record sales—launching a new peptide-powered era for the brand.