S12. Financial Services

Bupa (Asia) Limited’s “Together For Your Health” campaign represents a landmark shift in the finance and insurance sector, moving from reactive claims-handling to a proactive, 24/7 health partner model. Centralized within a high-utility mobile app, we integrated Vision AI and Predictive Analytics to bridge the gap between financial protection and daily wellness. The app removed traditional barriers to care by introducing AI Health Shot vitals scanning and the market’s first Biometric Palm-Scan clinic arrival system, seamlessly linking digital insurance profiles with physical medical services. These innovations drove unprecedented commercial growth, expanding our registered community to over 200,000 members—a 2.8x expansion fueled by a 152% YoY increase in new registrations. Achieving a 15% stickiness rate and a 48% referral rate, Bupa has set a new industry benchmark for engagement-led loyalty in the financial services landscape.