S14. Home Furnishing and Appliances

Bosch launched “来个博世，没有难事” Super Brand Day campaign in 2025, targeting the competitive home appliance market where policy dividends have been overdrawn and incremental growth has narrowed. With “Emotional Resonance + Precision Efficiency” as the core strategy and scenario – based IP integration, the campaign successfully achieved brand revitalization and market breakthrough.

The campaign focused on two core objectives: first, attracting young HNW consumers and increasing their proportion by combining premium sports IPs with Jin Jing’s relaxed lifestyle; second, breaking through conversion bottlenecks through data – driven precision e – commerce tactics.

The campaign achieved over 336 million impressions, over 46 million GMV. The proportion of young HNW consumers in the brand’s audience increased from 29% to 43%, successfully achieving the core objective of “increasing the young high-net-worth group.”