M05. Best Mobile Campaign

Bupa (Asia) Limited’s “Together For Your Health” campaign successfully launched a comprehensive 24/7 AI-powered health app, consolidating fragmented medical services into a single mobile destination. By integrating advanced Vision AI for vital scanning and Predictive Analytics for personalized coaching, the app transformed the smartphone into a clinical-grade health tracker. We bridged the digital-to-physical gap through the market’s first Biometric Palm-Scan clinic arrival system, allowing users to manage their entire healthcare journey—from eBooking to physical check-in—via their mobile device. This mobile-first strategy achieved massive scale, expanding the registered community to over 200,000 members by the end of 2025. Driven by a 152% YoY increase in new registrations and a 2.8x ecosystem expansion, the app has redefined mobile utility in the insurance sector, achieving a 15% stickiness rate and a 48% referral rate.