M07. Best Out-of-Home

To launch Squid Game Season 3 in Taiwan, Netflix moved beyond traditional promotion to create “The Final Game”—an immersive OOH experience that bridged dystopian fiction with local historical memory. Facing “sequel fatigue,” the campaign leveraged a profound cultural insight: the shared anxiety toward invisible systems of control. We transformed the 25-hectare Chiang Kai-shek Memorial Hall into a surreal “Pink Zone,” reclaiming a historical symbol of power for a city-scale survival takeover. The technical centerpiece featured the world’s first “Digital Jump Rope,” integrating motion-tracking sensors and real-time rendering to turn physical participation into personalized viral content. This fusion of OOH scale and digital interactivity attracted over 50,000 physical visitors and generated 100+ organic media reports. “The Final Game” dominated social conversations, securing the #1 trending spot on Netflix Taiwan within 24 hours, redefining IP localization as a massive cultural phenomenon.