M07. Best Out-of-Home

This is the first programmatic Digital Out-of-Home (pDOOH) campaign triggered by temperature launched in Mainland China. Mizone’s campaign creatively connected its brand content with real-time temperature data. This approach significantly increased the ad’s contextual relevance and content flexibility, leading to a positive perception among consumers on social media. This showcases the new possibilities of Out-of-Home advertising in brand marketing, transforming static advertisements into “smart communicators” that resonate with the city’s environment. This successful initiative not only validated the marketing effectiveness of smart pDOOH placements but also established a new, replicable data-driven model for brands looking to explore pDOOH.