M10. Best Social Media Campaign

This campaign aims to raise public awareness that January 29th marks both the 140th anniversary of Mercedes-Benz and the birth of the automobile. Simultaneously, a focused social media strategy will power the year-long campaign, ensuring this milestone is achieved and resonates with all audiences – employees, dealers, owners, fans, and the general publicThe campaign delivered exceptional results across all key social platforms, generating a total of 97.1 million impressions and nearly 1 million engagements (965,645) within the condensed January 29 launch window. This multi-platform approach successfully balanced broad reach with meaningful audience interaction, ensuring the “Mercedes-Benz 140 Years” message penetrated diverse demographics while establishing a strong foundation for the year-long celebration ahead.