M12. Best Use of E-Commerce

Bupa (Asia) Limited’s “Together For Your Health” campaign successfully digitized the healthcare procurement journey through a high-conversion 24/7 mobile health app. By integrating ePharmacy, eBooking, and Doctor Finder into a single interface, we addressed the market gap for a frictionless “Checkout-to-Care” experience. The app’s e-commerce engine allows users to instantly convert loyalty points earned via AI Health Shot and AI Fit PT into tangible health services through the Blua Health Pass. We further bridged the Online-to-Offline (O2O) gap with the market’s first Biometric Palm-Scan clinic arrival system, linking digital transactions to physical medical fulfillment. This integrated model drove massive commercial scale, expanding our registered community to over 200,000 members—a 2.8x expansion fueled by a 152% YoY increase in new registrations. With 194K combined sessions for bookings and a 48% referral rate, Bupa has established a benchmark for high-velocity e-commerce in the insurance sector.